SPECTRE - DISTRIBUTION

THE POSTER ANALYSIS…

- The COMPSOTION of the poster is very simple but distinctive at the same time and the font stands out in a very subtle way. The word Spectre is another word for ghost. This suggests a threatening aspect and the fact that the back-round is blue suggests a cold forward-thinking, unemotional head space, possibly of the main character, James Bond. The main character, who is played by Daniel Craig, has a very strong posture. From this we can connote that he is quite brave and strong whilst being intimidating from the gaze from his blue eyes looking straight at you. He wears a suit of black and white which is different to his traditional black tuxedo and this could suggest has turned a new page and is more seen as a hero and represents good instead of bad. The skeleton in the background could suggest the enemy and shows a very evil and sinister feel. The fact that the gun is place in front of the skeleton suggests the elements of hero and villain.

- The GENERIC ELEMENTS are the features such as the gun and the skeleton. The gun helps the viewer know that the film is an action and the fact that the gun has the silencer on shows that he is a spy and that he is silent but deadly.

- The TEASER ELEMENTS, are  the villainous character in the background which makes the viewer want to know who it is and this demonstrates the idea of pulling us into watching it. 

-The STARS AND DIRECTORS include Daniel Craig, Monica Bellucci, Lea Seydoux and Ralph Fiennes.

-The UNIQUE SELLING POINT is the fact that it is another film that is adding to the legacy of bond films and because Daniel Craig is a well established actor.

- The TARGET AUDIENCE is mainly male dominated but does also have a female fan-base.


The Official Website….and analysis..

The official website for James Bond. This is where hard-core James Bond fans can go and read all the news on the newest film Spectre.

In their shop, you can find 007 merchandise. Here, you are able to browse pieces and buy anything you’d like ranging from jewelry, clothing, artworks and posters and books.

You are able to find out about their signature cars used throughout the Bond films and their Brand partners. I.E

SONY, ASTON MARTIN, TOM FORD, MAC COSMETICS.

This creates a lot of publicity for the films as people find out about these products are associating with the Bond films.

You can also find out which actors played James Bond throughout the films.

-PIERCE BRONSAN 1995 – 2002 | 4 films

-ROGER MOORE 1973 – 1985 | 7 films

-SEAN CONNERY 1962 – 1971 | 6 films

-GEORGE LAZENBY 1969 | one film

-TIMOTHY DALTON 1987 – 1989 | 2 films

-DANIEL CRAIG 2006 – 2015 | 4 films

Image analysis- there is a countdown which creates anticipation to watch the film. There is a sense of emergency, its real time and this draws you into watching it. First there was a countdown to the release in the UK and now it was a countdown to the release in the US.  there is also a moving image which gives the audience a sense of action of urgency. There are also social media links where you are able to watch behind the scenes.

Characterization- One of the images is James Bond, you look like a spy and his intense stare look as if he is trying to tell you to watch it. There are synergistic links to the poster in this sense. 

Genre- moving tiles suggests that it is a high tech. pictures suggest that it is an action film. There is an element of interactivity.

Institutional information- MGM 20th Century FOX and Colombia Pictures    

Actors- website shows that the main actors include Daniel Craig, Monica Bellucci and Lea Seydoux.

Press endorsement: Red Carpet Premiere and interviews.

Awards- Spectre broke box office records with £47.7 million.

Release dates- October 26th in the UK. November 6th in the US. This is unusual as Hollywood films are usually released in the US first but it was in fact released in the UK first as it is marketed as a British bond. There are usually British aspects that makes it identifiable to the UK. i.e based in London.

Links to web2.0 sites- Facebook, twitter, YouTube and a Gmail to keep fans updated. “follow BOND on twitter” pulls you in, there is a use of the imperative, which you then actively follow.

The Official Trailer

FACEBOOK 

The SPECTRE facebook page is very popular link in which people can visit and find out any information on the film. It includes short clips from the film, many stills and the well known new song by Sam Smith. It is a place in which fans are able to comment and have conversations with other fans about the film, which builds up the excitement. There are over 10,000 followers on this page. 

TWITTER

On twitter, there is a lot of enthusiasm based mainly around Sam Smith’s, Writings on the wall. However there are tweets that come through every minute centered on SPECTRE. This increases the anticipation but also increases the popularity of the film.

OTHER WEBSITES...

MOVIEVIRAL.COM

This website, movieviral.com is known for bringing incite and information about films. They have recently written several small articles about SPECTRE.

THE HOME OF JAMES BOND 007

Here is a website that has been dedicated to the series of James Bond and place where you are able to get news on Spectre and even engage in things that feed your interest. For example pre-ordering the Spectre soundtrack, enter competitions to win signed items. These websites maintain the interest and build up the excitement.

THE JAMES BOND INTERNATIONAL FAN CLUB

This fan created website, connects James Bond fans around the world and collectively ensures that everyone stays up-to-date with all the happenings concerning Spectre.

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